| Blackberry opens its traffic to government monitoring |
Research In Motion has agreed to allow Indian security agencies to monitor its BlackBerry services after the government raised concerns over the smartphones' messaging technology.
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| Guest comment: No rival to the SMS text exists in the market today |
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
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| Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’ |
Sainsbury’s is launching a month long digital campaign on Facebook, billed as “Junior Masterchef meets Ready Steady Cook”, with the twist that the contestants’ summer themed recipes will be judged by three nine year olds.
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| Games overtake email as second top online time killer- US study |
Games have overtaken e-mail as Americans' number two online time killer for the first time, according to new research, with social networking coming top of the list.
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| Virgin Media files complaint about ‘anti-competitive’ Project Canvas |
Virgin Media has lodged a complaint with Ofcom, aimed at halting the BBC-backed video-on-demand service Project Canvas.
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| ‘Marketing industry bible’ ALF trades print for online future |
Publishing firm EMAP has announced that Alf, a directory for the marketing and advertising industry, is to drop its print edition for a purely online database.
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| Top tips: 5 Key Ingredients of Social Media for Your Website |
Ted Prodromou, Online Marketing/SEO Analyst for Sitecore, provides a best practice guide for leveraging the popularity of Social Media to drive targeted traffic to your website.
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| Seventeen magazine debuts augmented reality dressing room |
Hearst Magazines has teamed up with technology firm metaio to launch what they claim is the first ever ‘markerless’ augmented reality online shopping application on Seventeen.com.
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| Yell connects online advertisers with Facebook audience |
Yell is to give small businesses listed on its directory targeted advertising on Facebook as part of its netReach product.
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| Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls |
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
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