Lancome China has been running Search Engine Marketing campaign on Baidu and they would like to further improve the effectiveness of the campaign in order to drive more valuable traffic to its website.
Approach:
Search Engine Optimization (SEO) has been proposed to assist Lancome China to enhance its performance on Baidu and Google.
Result:
The overall keywords’ ranking of Lancome China has improved :
Baidu : 81% improved/sustained
Google : 68% improved/sustained
Google Page Rank of Lancome China has increased from 4 to 5 in a scale of 10 within 2 months
