“At the core of Dolce & Gabbana’s digital campaign this year is a well-designed red envelope game on WeChat. In the game, players need to click on dog-decorated red envelopes until they collect all six types of dogs. Participants can then receive a set of Dolce & Gabbana red envelopes. Dolce & Gabbana also worked with Wang Junkai and Di Lirenba, two of the most popular celebrities in China at present, to record CNY video greetings for fans.”

Source: https://jingdaily.com/luxury-brands-chinese-new-year-online/