For the Christmas, we launched a mix & match app campaign on Sina Weibo. Netizens choose items from various products to complete mix & match game and invite friends to vote for them. The winner got shopping experience in BOSS store with Leef Greener, a famous stylist.


  • Acquired 3,940 new fans for Hugo Boss official weibo, which records as 7.29% increase
  • BOSS Black Christmas Campaign has acquired 1,065 works in 3 weeks.
  • BOSS Black Christmas App has generated 60,522 PV & 50,453 UV during launch period.
  • The main campaign post generated over 3,400 retweet and 500 comments.
  • 116,000 “BOSS Black” search results has been generated on Sina Weibo after BOSS Black Christmas Campaign.