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To make a warm-up promotion for “BMW Master 2012” sponsored by HUGO BOSS and to welcome Martin Kaymer who is golf player and ambassador of BOSS GREEN coming to China, an app game was launched on Sina Weibo. Netizens could play the game and share with friends. The winners got tickets to “BMW Master 2012”.

Result:
– Acquired 1,007 new fans for Hugo Boss official weibo,
– 205 people have participated in the game.
– Generated 2,951 PV & 2,338 UV during launch period.

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