Starting from May 2, 2013, we have a lucky draw activity on Sina Weibo Weibo 2.0 APP page that the netizens can have chances to win the free trip to attend BOSS Shanghai Fashion Show. On social media promotion, we have utilized KOLs’ Outreach on Weibo & Blog for this campaign. Combined with the efforts & supports from social media promotion & the Shanghai Affairs theme concept, HUGO BOSS Weibo has successfully acquired a huge amount of fanbase for long term communication usage.


– Acquired 43,375 new fans for HUGO BOSS official weibo, which records as 74.42% increase.
– Accumulated 686,065 views in total on HUGO BOSS official Youku channel, which records as 247.47% growth.
– Generated a total of 52,453 pageviews for Sina Weibo cooperated event page.
– Generated 121,952 searching results in Sina Weibo of #BOSSFashionShow (#BOSS上海时装秀#)