We have cooperated with Sina Weibo to launch a sampling campaign for Burberry Body. We offer every netizens, who comes to our campaign page on Sina and apply for the sample, a free sample at Burberry retail stores. Other than the campaign page, we have also help Burberry Body to create various contents for BBS and also line up a series of famous KOLs for Blog & Weibo to help promoting the products. For this campaign, we made a wide range promotion on multiple platforms including Sina Weibo, Youku, Douban, Kaixi001.