BOSS Shanghai Fashion Show F/W 2013


Starting from May 2, 2013, we have a lucky draw activity on Sina Weibo Weibo 2.0 APP page that the netizens can have chances to win the free trip to attend BOSS Shanghai Fashion Show. On social media promotion, we have utilized KOLs’ Outreach on Weibo & Blog for this campaign. Combined with the efforts & supports from social media promotion & the Shanghai Affairs theme concept, HUGO BOSS Weibo has successfully acquired a huge amount of fanbase for long term communication usage.

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BOSS Black Christmas Campaign


For the Christmas, we launched a mix & match app campaign on Sina Weibo. Netizens choose items from various products to complete mix & match game and invite friends to vote for them. The winner got shopping experience in BOSS store with Leef Greener, a famous stylist.

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BOSS Green Golf Quiz APP


To make a warm-up promotion for “BMW Master 2012” sponsored by HUGO BOSS and to welcome Martin Kaymer who is golf player and ambassador of BOSS GREEN coming to China, an app game was launched on Sina Weibo. Netizens could play the game and share with friends. The winners got tickets to “BMW Master 2012”.

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BOSS Black Beijing Fashion Show 2012


Collaboration: Sina Event Page / Live Broadcast
During this time period, we had an impressive performance on both social media and campaign event page.

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Case Study : Burberry iWOM (China)

The Success of Burberry iWOM in China

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Case Study : VANS

VANS Communication Platforms Maintenance

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Case Study : FourPoints at Sheraton

FourPoints at Sheraton Best Brew Campaign

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