In the celebration of Chinese New Year, LOEWE has launched an interactive campaign in fireworks form. When user choose one greeting words or emoji, there will be virtual fireworks blooming on the screen and display the words or emoji.
Quote: “At the core of Dolce & Gabbana’s digital campaign this year is a well-designed red envelope game on WeChat. In the game, players need to click on dog-decorated red envelopes until they collect all six types of dogs. Participants can then receive a set of Dolce & Gabbana red envelopes. Dolce & Gabbana also […]
We connected the offline CRM and sales system with WeChat for our Client Refa, users can collect points from making purchase as well as interacting with official WeChat. They can also use the membership cards to record the points when they make purchase at store, the collected points can be redeemed for different gifts that […]
Apart from daily content maintenance, we also support them in strategic planning, campaign creative and production, live support, KOL arrangement for shows, live-broadcasting, photo and video shooting.
For the coming Chinese New Year, BERLUTI has launched an interactive campaign. User can shake the mobile phone to generate greeting words in a splendid golden background. Then user can view special golden collection and choose words to generate a CNY greeting card.
RALPH LAUREN created a cartoon dog which will “push a button” to generate different greeting words.
For the pop-up store in February, CHLOÉ has launched an H5 site to introduce the inspiration of new creative director. User can deliver personal information and generate a customized e-invitation to the pop-up store.
Second wave for BOSS x PLAYFOREVER collection. This time when the model toy car passed, user should click and light up in turn the letters of “B”, “O”, “S”, “S” which are hidden in the background. All participants have chances to win BOSS Playforever gifts.
For launching the collection of IWANTCHOO and launching ecommerce on WeChat for the first time, we developed a 5-lever interaction to engage with the consumers of Jimmy Choo. At the same time, we developed a special card which is synchronized with the online creative concept to drive the awareness at store level.
For the coming Chinese Valentine’s Day, CHLOÉ launched 85 Faye Day fog blue handbags of limited edition with customized shoulder straps. Users can choose one from four shoulder straps and order the handbag though WeChat. Users can also record a voice message and share to friends.
Original Content Development Other than usual materials provided from the global team, we brought out the ideas for Jimmy Choo to develop its own original contents for China. To do so, we can establish emotional attachment with the local netizens.
For the coming holidays, we introduced some attractive destinations based on the past content of NOWNESS and developed a re-tweet activity. We used pictures and copies to make an overview of destinations recommended by NOWNESS.
Starting from May 2, 2013, we have a lucky draw activity on Sina Weibo Weibo 2.0 APP page that the netizens can have chances to win the free trip to attend BOSS Shanghai Fashion Show. On social media promotion, we have utilized KOLs’ Outreach on Weibo & Blog for this campaign. Combined with the efforts […]
For the Valentine’s Day 2013, we built and designed i-milk.com.cn/love/ to launch a campaign of “Post-it ·Love of All”. Netizens could leave their romantic words in form of a post-it. Other than the campaign site, we have also created various contents and line up a series of famous KOLs for Blog & Weibo to help […]
During this offline event, we launched “Big Screen” campaign to connect online and offline. We also made an online live broadcast with text and pictures from the scene. And before the event, we have created various contents and also line up a series of famous KOLs for Blog & Weibo to help promoting.
We help Milk (China) Magazine to build their social media awareness in China. http://weibo.com/milkchina
For the Christmas, we launched a mix & match app campaign on Sina Weibo. Netizens choose items from various products to complete mix & match game and invite friends to vote for them. The winner got shopping experience in BOSS store with Leef Greener, a famous stylist.
To make a warm-up promotion for “BMW Master 2012” sponsored by HUGO BOSS and to welcome Martin Kaymer who is golf player and ambassador of BOSS GREEN coming to China, an app game was launched on Sina Weibo. Netizens could play the game and share with friends. The winners got tickets to “BMW Master 2012”.
For this campaign organized by NOWNESS global, we have helped to create various contents and also line up a series of famous KOLs for Blog & Weibo to help promoting.
We have launched CARRERA “Initial Place for Love” user interaction activity on Sina Weibo to promote new product. It was an extended campaign from ELLE 520 micro film sponsored by CARRERA.