Jimmy Choo Official Weibo Management


Original Content Development

Other than usual materials provided from the global team, we brought out the ideas for Jimmy Choo to develop its own original contents for China. To do so, we can establish emotional attachment with the local netizens.

NOWNESS Destination Polling Activity


For the coming holidays, we introduced some attractive destinations based on the past content of NOWNESS and developed a re-tweet activity. We used pictures and copies to make an overview of destinations recommended by NOWNESS.

BOSS Shanghai Fashion Show F/W 2013


Starting from May 2, 2013, we have a lucky draw activity on Sina Weibo Weibo 2.0 APP page that the netizens can have chances to win the free trip to attend BOSS Shanghai Fashion Show. On social media promotion, we have utilized KOLs’ Outreach on Weibo & Blog for this campaign. Combined with the efforts & supports from social media promotion & the Shanghai Affairs theme concept, HUGO BOSS Weibo has successfully acquired a huge amount of fanbase for long term communication usage.

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Milk “Post-it ·Love of All” Campaign


For the Valentine’s Day 2013, we built and designed i-milk.com.cn/love/ to launch a campaign of “Post-it ·Love of All”. Netizens could leave their romantic words in form of a post-it. Other than the campaign site, we have also created various contents and line up a series of famous KOLs for Blog & Weibo to help promoting.

Microsoft Store VIP Event Big Screen Campaign


During this offline event, we launched “Big Screen” campaign to connect online and offline. We also made an online live broadcast with text and pictures from the scene. And before the event, we have created various contents and also line up a series of famous KOLs for Blog & Weibo to help promoting.

Milk Magazine Social Media Engagement

We help Milk (China) Magazine to build their social media awareness in China.



BOSS Black Christmas Campaign


For the Christmas, we launched a mix & match app campaign on Sina Weibo. Netizens choose items from various products to complete mix & match game and invite friends to vote for them. The winner got shopping experience in BOSS store with Leef Greener, a famous stylist.

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BOSS Green Golf Quiz APP


To make a warm-up promotion for “BMW Master 2012” sponsored by HUGO BOSS and to welcome Martin Kaymer who is golf player and ambassador of BOSS GREEN coming to China, an app game was launched on Sina Weibo. Netizens could play the game and share with friends. The winners got tickets to “BMW Master 2012”.

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NOWNESS Secret City Campaign


For this campaign organized by NOWNESS global, we have helped to create various contents and also line up a series of famous KOLs for Blog & Weibo to help promoting.

CARRERA “Initial Place for Love” Campaign


We have launched CARRERA “Initial Place for Love” user interaction activity on Sina Weibo to promote new product. It was an extended campaign from ELLE 520 micro film sponsored by CARRERA.

BOSS Black Beijing Fashion Show 2012


Collaboration: Sina Event Page / Live Broadcast
During this time period, we had an impressive performance on both social media and campaign event page.

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PRECISION worked with NewCast of ZenithOptimedia to kick off the LVMH Group Lifestyle Website “NOWNESS” social media activities and “NOWNESS” is now offering simplified chinese version for all Chinese readers.

NOWNESS Chinese Website | NOWNESS Sina Weibo


Puma has apponited PRECISION to handle the social media marketing activities for its FAAS running series, which includes Puma’s official Weibo, BBS Engagement & Influencers’ Outreach.

Puma Blog

Case Study : Burberry iWOM (China)

The Success of Burberry iWOM in China

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Burberry Body Sampling Campaign


We have cooperated with Sina Weibo to launch a sampling campaign for Burberry Body. We offer every netizens, who comes to our campaign page on Sina and apply for the sample, a free sample at Burberry retail stores. Other than the campaign page, we have also help Burberry Body to create various contents for BBS and also line up a series of famous KOLs for Blog & Weibo to help promoting the products. For this campaign, we made a wide range promotion on multiple platforms including Sina Weibo, Youku, Douban, Kaixi001.

UGG Australia’s Sina Weibo

UGG Australia under Dreckers Outdoor Corporation has appointed PRECISION to plan, develop and manage its social media platforms in China.

UGG Australia’s Sina Weibo

Burberry Sina Weibo

After half year of excellent work, PRECISION has assisted Burberry to acquire over 210,000 fans on their Sina China official microblog (Weibo.com/burberry), which have outrun their direct competitors such as Louis Vuitton, Gucci & etc and become the No. 1 brand in the luxury category on social media.


Starwood China HR Website

PRECISION launches Starwood Hotels Group China Human Resource Website which provides a platform for audience interested at working for Starwood to understand more about the company’s culture and training program.


Case Study : VANS

VANS Communication Platforms Maintenance

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Hugo Boss, a German fashion and lifestyle brand that specializes in high-end mens- and womenswear, has appointed PRECISION to kick off & manage its China social media platforms, which involves Sina China official microblog and Youku Video Sharing website