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We have an innovative, experienced and energetic team in the field of Digital Marketing. The team has the diversified backgrounds from different parts of Greater China region and has the expertise in Strategic Planning, Mobile/Online Marketing, Digital PR and Media Planning.
We assisting our clients to enhance its Digital Influence on their brand to optimize their Return-on-investment (ROI) : Providing an integrated Digital solution tailored to the client.
April 2012
PRECISION worked with NewCast of ZenithOptimedia to kick off the LVMH Group Lifestyle Website "NOWNESS" social media activities and "NOWNESS" is now offering simplified chinese version for all Chinese readers.
NOWNESS Chinese Website
NOWNESS Sina Weibo
March 2012
Puma has apponited PRECISION to handle the social media marketing activities for its FAAS running series, which includes Puma's official Weibo, BBS Engagement & Influencers' Outreach. Ref. link: http://weibo.com/pumablog
October 2011
UGG Australia under Dreckers Outdoor Corporation has appointed PRECISION to plan, develop and manage its social media platforms in China. UGG Australia's Sina Weibo - http://www.weibo.com/uggaustraliaofficial
September 2011
PRECISION launches Starwood Hotels Group China Human Resource Website (www.starwoodchinahr.com), which provides a platform for audience interested at working for Starwood to understand more about the company's culture and training program.
September 2011
After half year of excellent work, PRECISION has assisted Burberry to acquire over 210,000 fans on their Sina China official microblog (Weibo.com/burberry), which have outrun their direct competitors such as Louis Vuitton, Gucci & etc and become the No. 1 brand in the luxury category on social media.
August 2011
Hugo Boss, a German fashion and lifestyle brand that specializes in high-end mens- and womenswear, has appointed PRECISION to kick off & manage its China social media platforms, which involves Sina China official microblog (Weibo.com) and Youku Video Sharing website (Youku.com)
Linea Rosa, a subsidiary of the world famous footwear brand "Le Saunda", has appointed PRECISION to kick off & manage its Sina China official microblog (Weibo.com) and the up & coming internet Word-of-mouth (iWOM) campaign activities
May 2011
PRECISION has cooperated with Doremus to help Freescales, one of major producers and designers of embedded hardware with 17 billion semiconductor chips in use around the world, launching a campaign website to enhance the involvement and relationship with its followers and customers. (http://www.freescale.com.cn/)
February 2011
PRECISION has launched the global search marketing campaign for 109th Canton Fair
Credit Suisse has hired PRECISION/Doremus for their up & coming search marketing activities
January 2011
Burberry China has appointed PRECISION to be their social media agency to oversee and manage all their official social media platforms in China
July 2010
PRECISION and Doremus, one of the best B2B Advertising Agency in the world under Omnicom Group, have established a long term strategic alliance relationship on the digital business for their potential & existing clients including CFA Institute, Credit Suisse, Barclays, Applied Material, Freescales, Dupont and more.
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| Our Aim | Our Solutions | Our Team | Alliances | Clients | Contact Us Show Case and Case Study Burberry iWOM (China) |
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| The Brief and Objective Burberry is a famous British luxury fashion brand that has been found for over 150 years. Its distinctive tartan pattern has become one of its most widely copied trademarks and there are numerous stores around the world. Burberry has been very proactive and aggressive on social media, and it is also the best luxury brand utilizing the social media platform to communicate with its fans. Burberry Facebook Fan Page has accumulated over 6 millions fans, which is no. 1 among all luxury brands including Dior, LV and others. In 2011, Burberry decided to further expand its social media influence to one of the biggest potential market, China, and aims to get another success on that. |
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| Strategy and Approach China is a very special country as they have blocked several worldwide famous social media portals such as youtube, facebook, twitter and others. Therefore we help Burberry to develop a whole new set of communities on social media in order to establish a communication platform between Burberry and its fans. The communities we developed include: Microblog – Sina Weibo Social Network Site (SNS) community – Kaixin001 & Douban Video Sharing – Youku Channel Other than developing the communities, we also help Burberry planning its monthly content schedule To do this, we have analyzed the peak time period of the day for Weibo users having the highest interaction rate & being more active and created different types of news & information in order to make the fans feeling more excited about us and keep following us. |
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| Measurable Results Microblog : Sina Weibo is the China version of Twitter which captured over 90% market share in China. From February til now, we have recruited over 160,000 fans without doing any promotion or giving out any incentives, which has already exceeded the fans no. of LV that has been launched over 1 year. Burberry is again no. 1 luxury brand on social media in China Social Network: We have developed communities on 2 Social Network Sites, Kaixin001 & Douban, with 2 different approaches. For Kaixin001, we target the massive audience due to its dominated market share. For Douban, we target those niche audience who are more fashion, art & music oriented. For each community, we adjust our content strategy and approach in order to fit into the tone & manner of the different audience. From February til now, we have recruited over 60,000 fans for Kaixin001 and 13,500 fans for Douban. And we are also the first Luxury brand to land our community on Douban, which has turned out a big success. Video Sharing: We have been developing quite a lot of localized video contents for our Youku channel such as Burberry Acoustics MVs with Chinese lyrics, Interview with Christopher Bailey, London Fashion Show and etc. All of these have made us a huge presence on video sharing environment. And we have gained over 1,000,000 views with only launching for 4 months. This performance has also exceeded all other Luxury brands as well. Reference URL : http://weibo.com/burberry |
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| Our Aim | Our Solutions | Our Team | Alliances | Clients | Contact Us Show Case and Case Study VANS Communication Platforms Maintenance |
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| The Brief and Objective Since the year 2009, VANS has started its iWOM activities via different types of channels to establish its presence on social network atmosphere and to actively communicate / interact with the netizens who are interested at VANS. |
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| Strategy and Approach We have been managing VANS’s all communication platforms by: Creating the up & coming content calendar for each platform Surfing on the internet to seek for interesting materials Developing contents for all communication platforms Engaging with end-users on each platform The platforms under our management includes VANS Official Blog, RenRen Group, Douban Community, Sina Weibo, Youku Channel, Tudou Channel & Bababian Picture Sharing Space. |
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| Measurable Results Microblog : After our management, VANS Sina Weibp’s number of fans have reached over 76,000, which is a quite impressive achievement under no Weibo campaigns’ supports. Further the interaction rate of each platform has been at a high level as well. Reference URL : http://www.vansblog.com.cn/ |
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| Our Aim | Our Solutions | Our Team | Alliances | Clients | Contact Us Show Case and Case Study Sephora iWOM Campaigns for 2010 |
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| The Brief and Objective The year 2010 is the first year that Sephora has kicked off its coverage on iWOM field. Throughout the year, we have launched a total of 10 iWOM campaigns, which includes 8 “New Store Opening” (NSO) campaigns, 1 campaign for the exclusive brand “StriVectin” and 1 campaign for Christmas promotion. |
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| Strategy and Approach In 2010, Sephora has completed 3 types of iWOM campaigns, NSO, StriVectin & X'mas. And the below is the finalized performance of each campaign:
To conclude our 2010 performance on iWOM, we have totally generated 685,253 views and 8,620 user replies / user interactions from all campaigns. |
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| Measurable Results To evaluate the iWOM influence toward the buzz level of Sephora brand in 2010, we compare the data in January 2010 with the data in December 2010 obtained from our thid party monitoring system.
From the above table, we can see that there are a huge increase on almost every aspect in our exposure summary. But as you may notice, there is a drop on one aspect “Sentiment Index”. The reason of this is that the previous sentiment index (Jan 2010) is only generated from a relative small amount of post / topic, which is not enough to represent a very significant / convincing group, so we would think it cannot reflect the real situation. And 39.8% sentiment index is actually above the average and also show the real situation by the large amount of post / topic. |
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| Our Aim | Our Solutions | Our Team | Alliances | Clients | Contact Us Show Case and Case Study FourPoints at Sheraton Best Brew Campaign |
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| The Brief and Objective The summer of 2010, is the time for FIFA World Cup 2010 . FourPoints at Sheraton planned to catch this opportunity to enhance their brand awareness by launching the Best Brew promotion at their hotels’ bar, which offers the participants enjoying the World Cup Broadcast with unlimited beer & BBQ foods. Raise the brand awareness of Four Points and strengthen the brand image through word of mouth. Excite that consumer with the amazing BBQ and Best Brew promotion and present the brand image of "simple joy" and "great value" at the same time. |
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| Strategy and Approach We suggested 3 communication channels for FourPoints to best promote its brand and the Best Brew offers. World Cup Score Guessing Game SNS Article Sharing BBS Seeding: |
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| Measurable Results As a result, we have generated 138,693 views in total, which is 32.1% above our estimation (105,000 views). |
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Contact HONG KONG OFFICE 2/F, 8 Hysan Rd., Causeway Bay, Hong Kong T (852) 2910 7874 F (852) 2910 7938 info@PRECISION-asia.com SHANGHAI OFFICE 中國上海普陀區安遠路518號 寶華城市晶典大廈1303室 T (86) 21-325﹣05529 info-shanghai@PRECISION-asia.com |
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